A Growing Body (of Evidence) Needs Nourishment, Right?

WARNING: if you’re a died-in-the-wool traditionalist when it comes to market research, goal setting, business planning and modeling (or plain old success seeking, for that matter) this post could bake your noodle a bit so please - proceed with caution…

Here’s a stellar piece from Joshua Porter at Bokardo.com that contains a couple of delicious pieces of evidence that confirm it really is true: serve first, serve well (in the innovative, one-of-a-kind way only you can) and serve genuinely, and the money will follow…

Sometimes, with far more than you’ll ever need (if that’s your karma).

“Apple’s goal isn’t to make money. Our goal is to design and develop and bring to market good products…We trust as a consequence of that, people will like them, and as another consequence, we’ll make some money. But we’re really clear about what our goals are.”
Jonathan Ive of Apple

Josh’s original post is really worth the 2-minute read.

P.S. Ain’t it funny how, as serving first takes first place in your life, the money thing kinda stops being all that important, beyond the basics…  Fred Kofman of Axialent calls this ‘Success Beyond Success’

Wanna join us in nourishing the ‘growing body’? Feel free to post whatever great pieces of evidence you’ve run across lately here.